Evential is event analytics software built for B2B conference organizers and trade show managers who need real data — not estimates. Track attendees in real time, automate sponsor ROI reports, and sell qualified leads from a single event analytics dashboard.
Open Dashboard Book a DemoEvent analytics software captures, processes, and displays data about what happens during a live event — who attended, where they went, which sponsors drew the most engagement, and how attendee behavior compared to your expectations. Unlike generic business analytics tools, purpose-built event analytics software is designed specifically for the dynamics of conferences, trade shows, and corporate events.
Evential's event analytics software uses BLE (Bluetooth Low Energy) badge hardware and fixed gateway sensors to track attendee movement in real time. This means you get live data on check-in rates, booth traffic, session attendance, and dwell time — not a post-event survey or a manual spreadsheet. The platform then converts that raw event data into actionable reports for organizers, automated ROI reports for sponsors, and a verified lead marketplace that creates new post-event revenue.
The result is a complete event intelligence platform that replaces the guesswork that's plagued event management for decades. Instead of estimating what worked, you know — with verified, timestamped event data that sponsors can trust and organizers can act on.
B2B events live and die by sponsor renewal. If your sponsors can't see a clear return on their booth investment, they won't rebook. Traditional event management gives organizers nothing to show sponsors except attendance headcount — a metric that tells sponsors almost nothing about whether their booth was worthwhile.
Event analytics software changes this equation completely. With real-time booth engagement tracking, verified dwell time data, and automated sponsor ROI reports, Evential gives every exhibitor the evidence they need to justify their spend — and gives organizers the retention tool they've always needed. Our very first deployment showed a 39% no-show rate and identified significant food waste — the kind of operational intelligence that directly impacts your event's bottom line.
Beyond sponsor retention, event analytics software helps organizers make smarter decisions in the moment: rebalancing session capacity, flagging underperforming zones, and routing foot traffic to areas that need more engagement. See conference analytics features and trade show analytics tools for use-case specific details.
Evential's event analytics platform covers the full lifecycle of a B2B event — from setup and live monitoring to post-event reporting and lead sales.
Monitor every check-in, booth visit, and session attendance as it happens. Your event analytics dashboard updates in real time from BLE badge data — no manual entry, no delays.
Auto-generated sponsor ROI reports with verified booth traffic, dwell time, and lead counts — delivered within 24 hours of event close. The sponsor ROI tracking data that drives renewals.
Compile and sell verified lead packages to sponsors — attendees who visited their booth, dwelled 5+ minutes, and consented to data sharing. A new post-event revenue stream powered by your event lead generation data.
Anonymous by default. PII not linked with attendees that opt-out. Pre-built GDPR and CCPA templates, configurable data retention, and one-click PII erasure — built into the event analytics software from day one.
Build automation routines triggered by event activity — send emails when check-ins hit thresholds, push notifications when sessions near capacity, or POST event data to Zapier and your CRM in real time.
A step-by-step wizard covers floor plan design, drag-and-drop booth layout, and attendee CSV import. A readiness score confirms your event analytics software is properly configured before go-live.
Running conferences with 400–1,500+ attendees who need real-time operational visibility and automated sponsor reporting. Conference analytics tools help organizers replace manual post-event spreadsheets with live, verified event data.
Managing multi-booth expos where sponsor retention depends on proving ROI. Evential's trade show analytics software tracks booth engagement, identifies top-performing exhibitors, and gives sponsors the data they need to justify their investment.
Venues seeking space utilization analytics across all booked events. Permanent BLE gateway installations turn every event into an intelligent data capture operation — without per-event setup overhead.
Internal event teams running partner expos, annual summits, or industry meetups who want to understand which sessions performed, where attendees spent their time, and how to optimize future events with real event data analytics.
Open the Evential dashboard, create your first event, and start capturing the attendee data and sponsor ROI your events have always had — but could never measure.
Open Dashboard Book a Demo