Event

NCAEC Trade Show and Convention

North Carolina Association of Electrical Contractors·Hilton Myrtle Beach Resort, SC·Jul 30–Aug 1, 2026·Three days, 40+ exhibitors

NCAEC finished 2026 knowing which booths earned their attention, and every exhibitor in the monitored footprint had a performance report with their own name on it, generated within days of the doors closing.

Ten exhibitors got their own numbers, and NCAEC got the first evidence of what its floor is actually worth.

10sponsor reports generated and ready to send within days of the doors closing.

68%of booth visitors (80 of 118) became a named, consenting qualified lead.

2.1×the event median for the busiest exhibitor's engagement index.

Measured across ten exhibitor booths and two rooms of a 40+ exhibitor floor. 118 of the 134 monitored attendees (88%) reached at least one monitored booth. How these numbers are computed →

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Across the sponsor floor

The floor circulated people between booths.

Of 80 qualified leads, 54 engaged deeply enough to qualify at two or more sponsors. The result was shared value across the floor, not one booth holding all the attention.

68%of qualified leads engaged at 2+ booths54 of 80 qualified leads

Booths per qualified lead

3+ booths44

2 booths10

1 booth12

Top booth-to-booth paths

Brady Corporation→Milwaukee Tool70

George Pickett→nVent CADDY61

Milwaukee Tool→Current Tools61

United Electrical→Milwaukee Tool55

Source: final NCAEC Event Performance Report, cross-booth behavior and attendee journey. Paths are aggregate next-stop movements, not one attendee's literal route.

What it let them do

Four findings, four decisions.

Price the floor on evidenceThe busiest monitored booth scored 2.1× the event median, a difference wide enough to price differently.

Design for circulationFifty-four qualified leads reached two or more sponsors. The strongest paths show which adjacencies create shared value.

Place booths on evidenceCorner booths averaged 78 visitors and edge booths 67. The floor can now be designed around observed traffic.

Renew with a shared floor storyEvery sponsor sees its own result while NCAEC can show how attention circulated across the whole event.

Before

What NCAEC could not see until now.

Already knew

Who registered, and who exhibited.

Which sponsors paid for a booth, and at what tier.

Could not determine

Which booths actually earned attention, and for how long.

Whether an exhibitor's booth recorded more or less engagement than the monitored median.

Which booths people visited next, and where circulation was strongest.

How it worked

Badge, gateway, dashboard, report.

Check-in screen at the NCAEC registration table

Check-inA badge clipped to the lanyard NCAEC already prints.

The registration aisle at NCAEC, gateways placed at booths along the floor

CoverageGateways at ten booths and two rooms, listening quietly.

"You were invisible in plain sight."

Richard, Executive Director, NCAEC

One booth that had a quiet show

Not every booth performs the same, and the report says so.

One of the ten monitored booths converted 32% of recorded visitors into QVS-1 qualified visits, below the 41% event average, with dwell time under half the norm. Its report presents that result in the same format as every other booth's.

A quiet booth is a signal to investigate placement, staffing, activation and offer before the next event. The measurement identifies the difference; it does not claim which factor caused it.

On the floor