On April 5, we shipped the first iteration of the Evential dashboard. It marked a shift from manually exporting prototype data to giving organizers and sponsors a platform where they could explore their event.
An overview of the event floor
The release brought check-ins, foot traffic, dwell time, and booth visits into a live overview, with support for multiple events. The goal was to make activity on the floor easier to understand while the event was still unfolding.
A clearer view for sponsors
The April update introduced a sponsor report marketplace and a report experience covering leads, engagement scores, dwell time, and repeat visits, with CSV and PDF exports. Organizers could offer qualified reports, with notifications supporting the process.
Next on the roadmap: automations
Automations were still coming soon in this update. The planned workflows would connect live event triggers to actions, including webhooks and tools such as Zapier and Make.
This milestone — deploying and publishing our first iteration — is one of many to come. I look forward to many more late nights with messy desks.
Rohan Tyagi
Still a lot to build and improve going forward, but this is a big milestone for Evential.
Rithul Saravanakumar
At the time, we were preparing for the next pilot and opening conversations about our pre-seed round. The dashboard gave those conversations something tangible: a first product built around what we had learned on the floor.