Privacy Policy

LAST UPDATED: APRIL 4, 2026

At Evential, we take privacy seriously. This policy outlines how we handle data within our event intelligence platform.

1. Information We Collect

We collect information necessary to provide real-time event analytics and qualified lead reports:

• Account Data: Names, emails, and organization details provided during registration.
• Attendee Data: Information provided by organizers, including names, titles, and company affiliations.
• Engagement Data: Proximity-based data from badges used to track movement, dwell times, and booth visits.

2. Data Anonymization & Retention

Our architecture is built on "Privacy by Design" principles:

• Automated Scrubbing: Attendee PII is automatically deleted 30 days after an event concludes by default (adjustable by organizers).
• Permanent Anonymization: Spatial movement data is permanently stripped of identifiers once the retention window expires.
• Separation: Movement data and personal identities are stored in architecturally separate databases.

3. How We Use Data

Data is used exclusively to:

• Generate the Evential Dashboard analytics.
• Produce qualified lead reports for event sponsors.
• Provide anonymized platform benchmarks to help organizers improve event ROI.

4. Security

We utilize industry-standard security measures, including TLS 1.3 encryption for data in transit and AES-256 encryption for data at rest via Firebase infrastructure.

5. Contact

For data access requests or questions regarding your privacy, contact privacy@evential.co.